Tunisia seeks to showcase their tourism profile at World Travel Market London 2017. The push comes only months after Thomas Cook and other British travel firms announced they would return to the country soon.
Security Update: The UK Foreign Office changed its travel advice in July, paving the way for British tour operators to start selling holidays again to the popular destination.
HIGH EXPECTATIONS: World Travel Market London, Senior Director, Simon Press, said: “This is great news for the UK trade. I know British travel agents welcomed the return of Tunisian holidays, as they have many customers asking about holidays to the country.
Mounira Derbel Ben Cherifa, Director of the Tunisian National Tourist Office in the UK, warmly welcomed the news that Thomas Cook and others, such as Just Sunshine, Cyplon Holidays and Tunisia First, are returning to Tunisia.
“We are confident that the Brits will come back again to Tunisia as they’ve been going on holiday there for the last 40 years,” she said.
She pointed out that thousands of dedicated Brits had continued to holiday in the North African country despite the Foreign Office ban.
By the numbers
Before the ban in 2015, about 420,000 Brits travelled to Tunisia annually. In 2016, that fell to just over 23,000 due to the restrictions.
Numbers have been rising in 2017, with almost 17,000 travelling in the first eight months of the year, up 14% compared to the same period in 2016.
Derbel Ben Cherifa estimates that numbers will reach 30,000 in 2017, and will more than double in 2018 to 65,000.
It has more than 700 miles of coastline along the Mediterranean; almost 800 hotels, catering for a range of budgets; and 10 internationally designed golf courses.
There are historic sites dating back thousands of years, and famous filming locations for movies such as The English Patient, Monty Python’s Life of Brian and several films from the Star Wars franchise.