The latest hotel to be announced was the 189-guestroom Movenpick Hotel du Lac Tunis, slated to open in the spring with a spa, sauna, hydro baths and gym as well as a 750-seat ballroom.
The property will join the Four Seasons Hotel Tunis, which opened at the end of last year, marking the brand’s debut in the country. Anantara is also due to open in mid-2018, near the desert oasis of Tozeur. The Six Senses Gammarth is also on the horizon.
The Four Seasons Hotel Tunis has debuted along the Mediterranean Sea in the Gammarth neighborhood of the Tunisian capital. San Francisco-based design firm BraytonHughes Design Studios oversaw the project, which exudes 5-Star elegance through a charming North African lens. Simple fabrics and furnishings appear in response to the refined, yet casual vernacular of the region.
“The average rates are very low—hopefully the Four Seasons will push them up, as they tend to hold rates. I’m a firm believer that [when] the Four Seasons, the Ritz-Carltons, the Shangri-Las of this world come into a country, they bring an uplift, which is needed. In Tunis, at the moment, rates are an average of $120. The Four Seasons will be double that.”
Will Luxury Hotels Succeed in Tunis?
The combination of the current security situation coupled with the socioeconomic challenges in the country have many experts doubtful that this gamble will pay off.
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“I am surprised by the big push into the luxury space [because] the numbers don’t stack up,” Rami Moukarzel, VP development & acquisitions MENA, Louvre Hotels Group, said. “In the luxury set, the biggest challenge is trying to drive rate and justify rate. I’m surprised at the willingness of the investors to go in with such high-end product.”
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